I couldn't resist posting something about the breaking news. VMware, one of my favorite companies, just lost another long term employee to Google. The funny thing is that the tech blogs and articles make some pretty good points but don't seem to follow through with their thoughts. They point out that Google isn't as far reaching as Amazon with some of their cloud services. Yes, that is correct. But it really becomes more interesting when you actually use the products involved in the articles. For example, VMware has free Hands-On-Labs (HOL) that allow anyone to gain experience with their products. The products also range in price from free to pretty damned expensive. The products scale well: from a laptop to a home lab, to a small office, to an enterprise, to cloud hybrid, to cloud. And you can probably build something on the laptop product that can be deployed into the cloud. Some of their enterprise orchestration tools have even been used as a method of home automation.
This type of scalability is an area that Google is not the best at. There was a recent news report about Apple using Google for its own iCloud platform. That's because Google is really good at large things that appeal to the masses. Where they are lacking is the home/hobby developer. They don't really scale well with the way that things are done by amateur developers. My simple explanation for that is when an amateur (like myself) is developing, they tend to base it on their own needs and environment. When a professional is developing, they tend to make sure it is as universal as possible. VMware cracked that code with the range of software and scalability, while providing a HOL environment to learn how to use their products to fit your own needs.
The reason why Amazon is doing so well in the home automation field is because they offer a customizable solution on their enterprise tools. You can build a one size fits one, or a one size fits all. That's why I use their cloud services. I don't think I've seen the equivalent of Amazon Lambda on Google, although it should be there. Amazon beat everyone to the punch with the Echo, and we are now watching companies play catch-up. Apple only releases polished products, so they have effectively taken themselves out of the running as a serious competitor. Microsoft has their niche that pretty much revolves around the Xbox for most users. Which leaves Google as the only serious competition to Amazon.
Here's the gamble: Can Google create a user friendly interface for amateurs to create their own skills and tools before they lose too much market share to Amazon. With the new employee from VMware, maybe. And this obviously is not a winner take all scenario. Apple has had a popularity cycle of ups and downs that spans decades. But the longer it takes for Google to make their cloud development platform accessible to the guys like me, the harder it will be for them to get back on top. They offer some of the best services already, with YouTube, GMail, Android, Play, and a ton of others. It would be nice if they could take care of the hobby developer.
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